NFID Launches Toolkit on Flu Vaccine for Communities of Color

The National Foundation for Infectious Diseases (NFID) has launched a toolkit for communities of color on flu vaccine. The toolkit is available in English and Spanish.

The 2022-2023 flu season started early and could become one of the worst in years. According to the Centers for Disease Control and Prevention (CDC), Black adults are disproportionately impacted by flu. During 2010-2020, flu hospitalization rates were nearly 80% higher among Black adults than White adults in the US. Given historically higher flu hospitalization rates and lower vaccination rates among Black adults, we need to double down on our efforts to address these disparities and help Black individuals and communities survive and thrive this flu season and beyond.

NFID’s #ShowUp and #FightFlu campaign aims to raise flu awareness among Black adults by emphasizing that getting an annual flu vaccine helps you to show up for your family and for yourself.

NFID’s research indicated that communities need holistic support, including mental health, when dealing with vaccines.


The #ShowUp and #FightFlu partner toolkit is designed to serve as a resource to NFID partner organizations and other public health advocates who want to raise awareness about the burden of flu and increase annual flu vaccination rates among Black adults. The toolkit includes the following, all free for use and available for co-branding:
Key messages
Sample email and email banner
Sample newsletter blurb and graphic
Sample social media messages and graphics
Graphics and flyers