{"id":1692,"date":"2022-09-23T16:41:02","date_gmt":"2022-09-23T20:41:02","guid":{"rendered":"https:\/\/businesspartners2convince.org\/?p=1692"},"modified":"2022-09-23T16:43:59","modified_gmt":"2022-09-23T20:43:59","slug":"journal-of-health-communication-dynamics-of-trust-communication-in-covid-vaccine-decision-making-a-qualitative-inquiry","status":"publish","type":"post","link":"https:\/\/businesspartners2convince.org\/journal-of-health-communication-dynamics-of-trust-communication-in-covid-vaccine-decision-making-a-qualitative-inquiry\/","title":{"rendered":"Journal of Health Communication: Dynamics of Trust &#038; Communication in COVID Vaccine Decision Making: A Qualitative Inquiry"},"content":{"rendered":"<h5>BP2C Executive Director Dr. Scott Ratzan serves as editor of the Journal of Health Communication, which recently published an article titled, &#8220;<a href=\"https:\/\/doi.org\/10.1080\/10810730.2022.2028943\">Dynamics of Trust &amp; Communication in COVID Vaccine Decision Making: A Qualitative Inquiry<\/a>.&#8221; The article was co-authored by Christy J.W. Ledford, Lauren A. Cafferty, Justin X Moore, Courtney Roberts, Ebony B. Whisenant, Alejandra Garcia Rychtarikova, and Dean A. Seehusen and reveals\u00a0 outcomes from a study on COVID-19 vaccination decision-making. The authors identified three cross-cutting themes from the study: time, trust, and communication tactics.<\/h5>\n<p><strong>Excerpt<\/strong>: In response to the COVID-19 pandemic, scientists coordinated a complex immunization effort that developed and distributed vaccines by December 2020. This study aimed to explain COVID-19 vaccination decision-making process to inform vaccine communication with patients and the public. Building on quantitative research on COVID-19 vaccine hesitancy, we conducted a grounded theory study, collecting 30 qualitative interviews with employees at a U.S. university that provided vaccine eligibility in December 2020.<\/p>\n<p>Analysis followed the Sort and Sift, Think and Shift method.<\/p>\n<p>Participants who had chosen to receive the vaccine and those who had not both described five factors that impacted their decision-making: emotional response, understanding, personal values, culture, and social norms. Across these factors, we identified three cross-cutting themes: time, trust, and communication tactics. In a time of emerging science and changing answers, the constant introduction of new information created information overload for participants.<\/p>\n<p>COVID-19 vaccine development was a \u201cgrand experiment globally,\u201d which required trust, not only knowledge, to overcome hesitancy. The complex information environment surrounding COVID-19 vaccination requires multi-level intervention that cannot rely on knowledge translation alone. We need to help patients build trusting relationships with experts that can create scaffolding for future information processing.<\/p>\n<p>To read the full article, <a href=\"https:\/\/doi.org\/10.1080\/10810730.2022.2028943\">please click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BP2C Executive Director Dr. Scott Ratzan serves as editor of the Journal of Health Communication, which recently published an article titled, &#8220;Dynamics of Trust &amp; Communication in COVID Vaccine Decision [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/posts\/1692"}],"collection":[{"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/comments?post=1692"}],"version-history":[{"count":2,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/posts\/1692\/revisions"}],"predecessor-version":[{"id":1698,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/posts\/1692\/revisions\/1698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/media\/1696"}],"wp:attachment":[{"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/media?parent=1692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/categories?post=1692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesspartners2convince.org\/wp-json\/wp\/v2\/tags?post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}